Discover what media training is and its importance

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media training it is the training of a professional who will be the spokesperson for an organization. In other words, it is a course to prepare a person who will be responsible for giving interviews, having contact with TV channels, radio, magazines, and much more. So, see more information about this person and how important he is to a brand.

contact with media, best known in the public relations environment. It is important for any company that wants to have its brand well positioned in the market. 

Because it is an important environment, few people know the most important techniques to contribute to a planned communication. After all, it is essential in times of crisis, or when the business is more unstable.

Therefore, here is the main information that you can find in this article:

  • What is media training?
  • How is media training done?
  • What is the basic purpose of media training?
  • What is media training Fire?
  • What benefits does media training provide for a company?
  • After all, why is it important to have media training within your organization?

What is media training?

media training
Source: Image/Reproduction: Canva

media training are terms of American origin, in Portuguese it means media training. Therefore, it is the training of a professional who will be the spokesperson, that is, the person responsible for offering information about the company to the media.

This training is carried out through communication techniques. Because the main objective is to offer a development of this spokesperson. Thus, he can express himself better and better, offering clear and correct information about the organization.

The training has as its main approach: crisis management, professional resourcefulness, public speaking and among other factors that are demanded by the media. This entire learning process consists of:

  • Interview training;
  • Questions that may arise during an interview;
  • Verbal and body analysis;

Several companies believe that the media training it's just a workshop that is passed on to professionals, through guidance. Still, it is believed by the companies that it has a duration of only 4 hours.

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But this is not how this training should be viewed. After all, it is a serious journey and one that companies should take as something important for their image. We can say that this training is much more difficult and must be continuous. 

Because it takes a long time to reach a desired posture, with the aim of offering great communication to the media. There are many points that must be studied, analyzed and corrected.

How is media training done?

O media training is usually separated into two steps. These steps are divided into: theoretical and practical. 

In the theoretical part, the professional studies communication techniques and some basic concepts, to understand how communication works. communication with the media. This step also teaches about the importance of prior planning. 

In theory, the spokesperson also learns about the importance of understanding the subject that will be discussed during the interview. Also, must know the view of the media channel. After all, it's important to know to avoid unwanted topics and even gaffes.

In practice, the professional being trained performs several simulations that he may encounter at the time of the interview. 

A recording is made with the spokesperson. Then, an assessment is made of how this professional was during the recording. In addition, the time the spokesperson took to respond, the resourcefulness and much more.

Even though it is something essential for a company's brand and name, many decide not to invest in media training. This attitude ends up harming the image of the organization.

Hire our press office!

When hiring a press office, your business gains credibility, having greater visibility in the market, thus building authority and much more. In this way, do not waste time and have your company well positioned in the market in which it operates. So, what are you waiting for to get ahead of your competitors and have great occupation in the market?

Talk to an expert

What is the basic purpose of media training?

The main objective of media training is to train a professional to act as a spokesperson for a company. That is, to become primarily responsible for communicating with social media channels. 

But in an appropriate way, with the purpose of offering the media a professional image, being an authority on the subject, presenting their views and positioning in times of crisis and much more.

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What is media training fire?

A media training fire is a simulation in a time of crisis. In the simulation, a story is made in the moment of crisis. Several directors stay in one environment.

In this environment they receive information about the problem. At the same time, he has to attend to the press and explain what is happening and position himself on the event.

Therefore, the media training fire, when translated into Portuguese, means a media training with fire. In other words, at a time of high tension, both for employees, spokespersons and media channels.

What benefits does media training provide for a company? 

As already mentioned in the course of this article, it is possible to imagine that the media training offers several benefits to a company. Thinking about these benefits, we have separated the main ones so that you can understand that this training is essential.

1- The spokesperson gains greater emotional control

We know that reporting an important issue and information to media channels is not for everyone. After all, it is necessary for the spokesperson to be a calm person who knows how to deal with any type of question. 

Therefore, one of the main benefits is that the company's spokesperson has greater emotional control. 

In this way, you can direct an interview in a more correct way. When the company's communicator starts to show any kind of discomfort. Thus, a feeling of fear can pass and consequently the interviewer will pressure this professional.

2- The communicator learns to organize the speech

The organization of speech is quite important. After all, time on media channels is very short. 

Therefore, when the communicator is unable to express all the information in the best way, having an organization of this speech, he may fail to comment on some information that is important for the company's image.

During the media training, the spokesperson learns how to organize the speech, all stages of an interview, how to answer each question, without missing any type of information.

3- A well-structured communication helps in strengthening and also positioning the brand in the market

Among one of the main benefits that the media training can offer, is to help the spokesperson pass on all the information. In addition, having a good posture and consequently achieving a good positioning in the market. 

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Having a strong brand and achieving credibility is one of the key factors for a company that wants to make more and more profits.

With this training, the company has highly qualified professionals to behave in front of the media channels. Whether to pass on information and even in times of crisis. 

After all, why is it important to have media training within your organization?

If you want to achieve a good positioning of your brand and have a good development in the market in which it operates. 

Having a highly qualified professional prepared to deal with the media and press channels, regardless of whether the situation is good or bad. It is important to create a good image in society.

Depending on the subject, size and segment of the company, it is necessary for this institution to appoint more than one person for this training and position. After all, when there is any kind of problem, one person can take the place of the other and not leave society without an answer.

Which professional to choose to be a spokesperson?

media training
Source: Image/Reproduction: Canva

Well, it is very common for companies to have this type of doubt when choosing a professional to work in this area. After all, you will have great responsibilities.

Therefore, it is important that the company choose an employee who has good resourcefulness and ease with communication. After all, training becomes even easier. 

But having good communication is not enough. It is important that they have a good posture to convey greater confidence in the brand. 

Another important point is that people who have a good position in the company are chosen. As president, directors or even investors. 

Choosing a spokesperson is not easy. But Press office that is hired can advise on this choice and offer any and all support, even before starting the media training.

Hire our press office!

When hiring a press office, your business gains credibility, having greater visibility in the market, thus building authority and much more. In this way, do not waste time and have your company well positioned in the market in which it operates. So, what are you waiting for to get ahead of your competitors and have great occupation in the market?

Talk to an expert
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