Follow up in the press office understand what it is

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Follow up on press office, you have certainly heard about this term at some point in your life. When doing the follow up translation, you can see what it means to “follow up”. This term is very common in sales environments. See more information and understand once and for all about this subject. 

Knowing that this topic is a question for many professionals and for many companies, in this article we will talk about:

Follow up, take immediate action, this is very common in many markets. We can observe that they are found a lot in sales environments. That's because, it's important to follow up on the lead to identify if it can become a conversion or not.

In the press office market, it is important that these professionals are following up with journalists. Especially in the good relationship with these professionals. After all, the main objective is to make the client become spontaneous media.

In this way, you can better understand how the follow up on Press office and be attentive about each of the details of this market. After all, it is completely important to a brand's image and organization.

See below in this article:

  • What is follow up?
  • How to do a follow up?
  • What is the difference between feedback and follow up?
  • Why follow up?

What is follow up?

Follow up is an American term. The main meaning of this word is “follow up”. When we talk about following up, it's the same as following up on a process after the initial period. 

You find this term very present in the sales sector, but it is also a very important tool for the press office. 

As in the sales market, the follow up in press office it is important to create and also maintain a good and favorable relationship with communication channels, journalists and more.

Follow-up, that is, follow-up can be done before or even after the suggestion of an agenda or information to be published in the media. But how does the before and after work?

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Well, when it is performed before the follow up in press office, it is important to present a certain subject or suggest an agenda for journalists. 

When we talk about follow-up after the press release is sent, it is intended to find out if journalists were happy with the material. Or even if some kind of information was missing to make it more complete. 

Therefore, follow-up in advisory is a completely essential tool to achieve good results in front of the press. Which is one of the main ways to offer growth to a brand.

How to follow up in a press office?

To carry out a process of follow up in press office, it is important to structure a follow-up strategy. At this point, it is important to take into account some factors that are important for this follow-up. See below:

Perform relationship management

In this topic, it is necessary to comment on the release distribution process. Therefore, it is absolutely essential that the consultancy has the partnership of a follow-up manager. 

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With management it is much easier to carry out analyzes and identify the actions that are carried out. When you leave the follow-up process organized through management tools. Your time becomes even more optimized, assertive and especially well organized.

Also, it is absolutely important that you control all the tasks that are performed when contacting journalists. You cannot lose any kind of information in your relationship with journalists.

The document and follow-up process eliminates the possibility of entering the same professional several times. Therefore, control all actions through a relationship manager.

Remember that common sense is always needed. It's no use calling the same journalist, sending a large amount of emails. This action could damage your relationship with journalists.

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An important point is that the follow up also does not guarantee the publication of your release. But selling your story will always be necessary and important. The relevance of the content must also be taken into account.

contact channels

The main means of contact used to make follow up in press office is the email. This is the preference of several journalists, to receive contacts and news.

So, the press offices should carry out a greater exploration of this means of contact, to negotiate the agendas with the journalists. Liaison is not a very popular contact for these professionals. 

Some professionals are not so important in making the call. But this contact must be made one day after the news is published. 

In addition to these main means of communication, there are other forms of communication. One of these other options is contact via Messenger or Whatsapp, it is much more practical and has become common in this medium. 

But these communication channels are one of the closest and if it is the first contact with the journalist it is not so indicated. Otherwise, if you've had other relationships with the professional, it can be a great option.

Also, be very careful when making contact. After all, any slip-up can make you miss the opportunity to have a good relationship with this professional.

Make contact at the right time

Beware of business hours. Sometimes, due to anxiety and among other factors, the desire to keep an email or message at night is much greater. It's no use calling and contacting a communication vehicle when it's closed.

Not to mention that you must show that you know and understand about the newsroom. 

It's bad for the press office to insistently contact a newsroom at times that are outside of business hours. And that's not what you're looking for, after all, the main objective is to have a good relationship, isn't it?

Due to schedules and much more, the process of managing the follow up in the press office becomes even more necessary.

What is the difference between feedback and follow up?

Follow up on press office
Source: Image/Reproduction: Canva

Feedback is information and evaluation about the work of a particular professional or product. That is, when you offer the information and evaluation. A follow-up is a follow-up that seeks information or evaluation. 

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Then follow up in consultancy Press Releases means that the advisory seeks to follow the publication of a news item offered by it, in order to know if it needed any more information, if it was important news and much more.

In this way, it is possible to observe that feedback and follow up are completely different, but essential for any business. Mainly for advice.

Why follow-up with a press office?

The process of follow up in press office is an essential activity for you to increase your customers' brand authority. 

This is an all-important strategy to help build rapport. Mainly relationship with the media. After all, it is important for you to sell your articles more efficiently.

Carrying out the follow up can be important to optimize the publication process of Releases. But to have a result, it is important that you maintain organization, coherence, assertiveness and much more.

So, show knowledge on the subject, create highly relevant content for journalists and you will have great results. Both in negotiations and for your customers.

Is follow up in the press office important?

Yes, the process of performing follow up in press office is essential, as it helps in the negotiation process with journalists. 

We know that the press office needs to have a good relationship with journalists and the media. In this way, it is possible to offer a good job to its clients and also results.

When a consultancy cannot have a good relationship with the channels of communication. It will certainly not have any success. Therefore, the follow up in press office is an important tool that can help in this process.

Hire our press office!

When hiring a press office, your business gains credibility, having greater visibility in the market, thus building authority and much more. In this way, do not waste time and have your company well positioned in the market in which it operates. So, what are you waiting for to get ahead of your competitors and have great occupation in the market?

Talk to an expert
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