Crisis management find out all about

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O crisis management It is very important for a company and business. Many professionals, entrepreneurs and people do not know how to deal in times of crisis. But know that it is a very important factor for any organization. So, see more information on this subject.

After all, what do you think of when you hear the term crisis? A crisis can take many forms, such as a natural disaster, a global pandemic, loss of energy and water supplies, a cyber attack, an operational accident, violent threats or supply chain problems. 

In the business environment, a crisis is defined as an unexpected event or situation. As such, it can threaten an organization's business, harm the health and safety of employees or consumers, disrupt operations, or damage a company's brand or reputation.  

No organization is immune from a potential crisis. From the simplest family store to billionaire multinationals. Furthermore, each is vulnerable to this, and when the right (or wrong) circumstances arise, they can turn a small crisis into a disaster.

Therefore, the crisis management it is important for any company that is going through moments of crisis. After all, it is an efficient way to position yourself in times of difficulty. In this way, see how to manage these moments and the main details.

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What is Crisis Management?

A business crisis is an event that has the potential to threaten the success and health of a company. That is, tarnishing your reputation, harming your business operations, negatively impacting your finances, or harming your employees and customers. Crises usually start at the local level but can affect a company across the country.

Some of the most common events that trigger major business crises are:

  • accidental disasters
  • Natural disasters
  • Cyber ​​attacks
  • Hearsay
  • Employee misconduct
  • product recall
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A crisis can turn into a disaster or a long-term impediment to business growth if not handled efficiently and sensitively. As such, recovery from a corporate crisis requires preparation for different scenarios, from cybersecurity attacks to criminal acts by employees.

How to do crisis management?

crisis management
Source: Image/Reproduction: Canva

Identify all possible types of crises

The first thing you should do when creating a plan crisis management for your business is to identify all possible types of crises that could happen to your specific business: financial crisis, personnel crisis, technology crisis or natural disasters. 

Determine the impact of each type of crisis on your business

After considering the crises that could affect your business, you must determine the impact that each of these events could have on your business. That is, it can impact employees and customers, such as a drop in sales, a decrease in profit margin, customer complaints, employee strikes, etc.

Consider the actions you need to take to resolve each type of crisis

To determine the necessary actions you and your business need to take to work through a crisis situation, review the different crisis management methods you can implement. 

Responsive crisis management 

Your company must have a pre-prepared response for a specific type of crisis situation that can be implemented at any time. That way, your employees won't be taken by surprise and will know exactly what to do and what to expect. 

Recovery crisis management

When a crisis is unexpected and unpredictable, your only option is to work to reverse the situation in the best possible way in the shortest possible time.

Decide who will be involved in the actions you need to take in each scenario

After considering the impact of each type of crisis and the actions that will be needed to resolve them, it's time to think about who will carry out the necessary plans and actions. Therefore, you can include specific employees with experience in different areas of your business, RH, public relations and anyone else you feel is appropriate based on a specific situation. 

In addition, depending on the type of crisis, you may also determine that you need the assistance of lawyers, consultants, or first responders.

Train everyone who needs to be familiar with your plans

Everyone involved in your plans crisis management they must be trained in the role they are to play. So you can choose to do this through meetings and presentations, or bring in experts to talk to your employees about how to manage their roles during a crisis.

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In addition, it is necessary that all other employees who are not going to play a role in resolving a given crisis situation. But they will still be affected by its occurrence, they must also be informed about the actions they must take. 

For example, if you are situated in a location prone to natural disasters, it is essential to train everyone in your company on safety-related actions such as where to take shelter. 

Revisit and update your plans regularly 

As your business grows, you can increase the number of employees, open offices in new cities or change the structure of your business operations. 

As such, these are times when you should revisit and update your crisis management plans to ensure they still apply and work for your company.

Also, if you experience a crisis, be sure to review the results of your management plan to determine whether or not it was successful.

What are the phases of crisis management?

The process of crisis management involves much more than managing the crisis itself. Although this is undoubtedly the most important part.

We can separate management into three phases:


The first part of crisis management is the prevention of possible crises. This involves creating a plan for crisis management. In addition, hiring and training your team is important for combating crises. After all, it is necessary to carry out practical exercises to implement your plan.

Another part of this step is to write several posts of crisis communication that you may have to deliver in times of crisis. As such, pre-writing these messages saves time when an emergency situation actually happens.

  1. Crisis Management and Response

The second stage when crisis management is management and responses. Thus, it is the process of dealing with and responding to the different stages of the crisis itself.

This phase is when your crisis management plan is put into action. Initial messages from crisis management are disclosed, employees, shareholders and customers contacted and the safety of the population and the company is prioritized.

  1. post-crisis

When a crisis passes or disappears, your management work isn't done yet. After all, it's imperative that you stay in touch with your employees, customers and stakeholders and remain available to answer questions. In addition, it is important to offer help and solutions to the problems that the crisis has caused.

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Finally, work with your team to review and analyze how your crisis management worked during a real emergency situation. How was your communications performing at this point? Did your audience have any questions or concerns that you failed to answer? 

So, absorb all the lessons learned in your management process for future planning.

What are the main goals of crisis management?

a plan of crisis management prepares an organization to deal with an unexpected problem in the following ways: 

  • Shortens and lessens the impact of a crisis; 
  • Protects employees and anyone else affected;
  • Preserves as much as possible the operations and the productivity;
  • Protect a company's reputation.  

In this way, crisis planning seeks to make your company more resilient and better able to withstand the long-term effects of a crisis.

Therefore, the main objectives of crisis management are:

  • Provide accurate and timely information to all internal and external target audiences;
  • Demonstrate concern for the safety of people;
  • Protect the company's facilities and market value;
  • Maintain a positive image of the organization.

How important is crisis management?

If your company faces a crisis of any kind and is not equipped with a crisis management detailing how you will handle that specific situation, you are likely to suffer serious and lasting consequences from this crisis. 

In addition, these consequences can be related to various legal, operational and public relations issues. Not only, but also depending on the extent of the damage, a crisis situation can even put your company out of the market for good.

Thus, successful crisis management begins with identifying potential negative events and creating a response plan. The aim is to be effective in managing all aspects of the crisis to ensure the long-term success of your business.

Also see about: Publicity of books, Press-kit, Clipping.

Hire our press office!

When hiring a press office, your business gains credibility, having greater visibility in the market, thus building authority and much more. In this way, do not waste time and have your company well positioned in the market in which it operates. So, what are you waiting for to get ahead of your competitors and have great occupation in the market?

Talk to an expert
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