Podcasting what it is and how to monetize it

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Podcasting, what is it? Podcasts have become one of the most popular forms of digital media for consumers and content creators. Additionally, millions of new episodes are posted to podcast directories every day. So, see more about what this form of content is and how it works.

Knowing that this topic is a question for many professionals and for many companies, in this article we will talk about:

Podcasting What is it? Well, is the process by which a person, or a group of people, creates content in audio format. That is, well known as a podcast. Also, when creating, you publish the content on the Internet for others to hear.

This media outlet primarily started out as a way for independent content creators to spread your message and build a community of like-minded people. 

However, nowadays many brands use the podcast to develop their own programs in order to get closer and speak directly to their target audience. 

So, find out how the podcastingWhat is and how to do it and also how it is possible to make money with this content creation.

What is a podcast?

A podcast is a digital audio program that you can download or stream from the internet on your smartphone, computer, or tablet and listen to when it's convenient for you. As such, podcasts can consist of a single episode or a series of hundreds of episodes, ranging in length from a minute to a few hours per episode.

The term podcast emerged in 2004 with the launch of the Apple iPod. iPodder was a program that allowed an iPod user to download radio shows from the internet. Therefore, this term podcast came from the mixture of 'iPod' and 'broadcasts'.  

The main differential of a podcast over other media is the optimization of the listener's time. That is, this is possible due to the ease of just pressing play and listening to the content while performing other daily tasks such as cooking, bathing, exercising or moving around the city.

Also, the easiest way to find a podcast is to search by name or topic in a search engine. 

Not only, but you can also do a search directly on websites and apps intended exclusively for streaming podcasts, such as Spotify, Youtube, Google Podcasts and Apple Podcasts.

What is podcasting for?

When creating a podcasting It can have many purposes, but the main one is to entertain your audience. For the listener a podcast is a great way to learn about a certain subject or just pass the time. Plus, podcasts are free, for the most part, and easy to find. 

For anyone creating content, the benefits of a podcast can be enormous. After all, podcasts are a great way to build an audience by entertaining and educating listeners about a certain topic.

From a content creator's point of view, a podcast can serve to:

  • Disseminate content that would not have space in other media
  • Disseminate complementary content
  • Publicize a crowdfunding project
  • inspire and motivate
  • Make new friends
  • Increase engagement with others social networks
  • Share knowledge
  • Disclose news: news spreader
  • Sell ​​or promote products
  • build business
  • Extend a brand's reach
  • Build customer loyalty

How to create your podcasting?

Podcasting What is it?
Source: Image/Reproduction: Canva

Identify the topic of your podcasting

Choose a podcast topic that suits your interests and skills and the purpose of your podcast.

Listen to other podcasts on your topic 

Explore the best podcasts that talk about your chosen topic. So listen to episodes, read reviews, look at the average length of episodes, and learn more about what kind of content works for the kind of audience you want to communicate with.

Develop your format

The same topic can be approached in different ways within a podcast, including interviews, monologues, fictional narratives or just a chat. 

Also, decide how many podcast episodes you want to produce and approximately how long each episode will be. So, choose whether you will act as the only presenter or if you will share the space with other presenters and guests.

choose a title

Once you've established your format, choose a name for your podcast. 

Keep the name simple and straightforward without losing the essence of the topic you are going to address. Also, include essential keywords that will improve search engine optimization (SEO) and will help new listeners find your show based on the podcast name.

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write a script

Even if your podcast is a monologue format, a basic point-to-talk template helps you stay focused and avoid awkward moments of silence. So, consider writing an introduction welcoming listeners and a finale with a call to action for criticism, comments, donations, and subscriptions.

Gather the necessary equipment

You will need some equipment to create your podcasting, such as a microphone and headphones. Not only, but it is also necessary to have access to audio recording and editing software. There are several free audio editing programs that you can download online.

Prepare a recording space

Set up your podcast recording equipment in a quiet space in your home. Also, avoid recording your podcast during the busiest hours of people and animals in your home and neighboring homes.

Record your podcast 

Start recording your first episode! If you're a beginning podcaster, be patient. After all, it can take some time to get comfortable behind a microphone. So keep a glass of water close by and take breaks when you feel it is necessary. Remember the old saying that no one was born knowing.

edit your audio

Start by cutting out any unnecessary content. So keep your podcast focused on your topic by editing off-topic sections. Consider rearranging the segments to make the episode's narrative thread as clear as possible. This is the time to remove or correct any sound quality issues you notice during playback.

Prepare your podcast for distribution

Write a short description of your program that includes useful keywords. Create a simple cover or hire a graphic designer to help.

Also, upload your audio files to a podcast hosting service. Podcast hosting platforms store your audio files and provide an RSS feed with links to share. Some popular podcast hosting services include Buzzsprout, Anchor, and Soundcloud.

Submit your podcasting to streaming platforms 

Using the RSS feed URL of the episode you just hosted, submit your show to podcast directories like Spotify, Apple Podcasts, Google Podcasts, and Stitcher. Therefore, it is through these directories that people will be able to listen to and download your content.

How to make money with a podcast?

Now that you already know what it is and how to make yours podcasting, learn how to make money. Once you have your podcast published, you may be wondering how you can make a profit in exchange for all the work and dedication it takes to put together interesting and relevant content.

So, let's go through some of the key steps you can take to monetize your podcast.

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1. Sponsorships 

Not only will sponsors promote your podcast, they can also pay you well for it. 

While sponsoring a brand on your podcast can be quite lucrative, it does have some potential limitations on your creativity. In this way, brands can set certain conditions on the type of content they want to be associated with, frequency of production or podcast format.

two. Podcasting: Affiliate Marketing

You can use the reach of your podcast to promote services and products that work by paying your affiliates, such as apps and financial services. 

With affiliate marketing you get a commission when referring people to other companies, make sure the products you are promoting are legal and safe.

3. Subscriptions and exclusive content

Another way to make money is to directly ask your audience to subscribe to receive extra content. The downside to this approach is the increased workload: you'll need to find an attractive reward system for your supporters, whether it's exclusive episodes or thanking you one by one at the end of each episode.‍

4. Crowdfunding and donations

Also, alternatively, you can ask your audience for donations to help fund your podcast through sites like Catarse or Apoia-se.

This method, however, works best when you have a solid audience base.

Podcasting is a great option for creating content and entertaining your audience!


Now that you know all about podcasting, what is it and much more. Know that listening to podcasts is a great way to have fun, learn about new topics, or specialize in the ones you love, all while having fun.

And best of all, you can listen to your favorite podcasts on your computer or smartphone whenever and wherever you want.

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