Press kit what it is and the benefits it offers

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O press kit is an action that belongs to marketing, it has as main objective to inform the media about the services and products of a company. This kit consists of a cover letter. To learn more about what it is and understand the benefits of a strategy, continue here in this article.

Knowing that this topic is a question for many professionals and for many companies, in this article we will talk about:

The kit of marketing is well known both in the field of public relations and in marketing. Many people believe that this strategy is no longer present in the market, but on the contrary, it is still very much present. Still, it's quite important.

This strategy has undergone several changes over time. But it is one of the main forms of dissemination and fully recognized in the market. 

Do you need to know more about the press kit? Well, we've separated the main information about this strategy and what benefits it can offer your company. 

Find out below:

  • What is a press kit?
  • What should be in a press kit?
  • How much to charge to make a press kit?
  • How to make digital press kit? 

What is press kit?

O press kit, is also known as a press kit. This kit was created by press offices, with the aim of presenting a service or even a company to the media. In this kit, it is possible to find information and data in order to present what that business is.

The basis of this document is a letter, called a release. In this letter, the press officer informs some data about the company, tells the story of the organization. 

Furthermore, it explains the products and services it offers and informs what the purpose of this letter is, if it is a launch, the disclosure of a product, an action that offers an opportunity and much more.

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Along with the cover letter, it is important to also send something interesting and capable of showing in practice the service or product that this organization offers.

A great example of this action is a company that sells a certain product, for example, it can send some discount vouchers on products or even exempt the amount that would be paid. 

Also, for companies that offer entertainment, for example, they can send invitations to a certain premiere and much more.

First, sending press kit were sent especially to journalists. This happened because it was through them that it was possible to achieve greater visibility in the media. 

However, with the advancement of the internet, this strategy came to be seen in a different way. So today these kits are sent to digital influencers. 

After all, they offer greater visibility and growth for a brand, due to the large number of followers on social networks. In this way, it became much more profitable for the companies.

What should be in a press kit?

We know that doing a press kit it's not simple, especially if your goal is to be publicized and attract the public's attention. Thinking about it, see what can't be missed in this kit.

Hire our press office!

When hiring a press office, your business gains credibility, having greater visibility in the market, thus building authority and much more. In this way, do not waste time and have your company well positioned in the market in which it operates. So, what are you waiting for to get ahead of your competitors and have great occupation in the market?

Talk to an expert

make a good plan

An action plan is important and must be developed so that your kit has a foundation and is attractive. 

Even though it is interesting to receive gifts for free, not just anyone will promote their products and events for free. 

So, it is important that in planning your company has defined the target audience or persona. These must be the audiences of the digital influencer that you choose. So, know:

  • Who do you want to target?
  • Do you know what the age group is?
  • What is the geographic location?
  • What social class?
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After all, a company that sells luxury items will hardly send a kit to a 15 or 16-year-old digital influencer. Likewise, I wouldn't send it to a journalist who works with a women's fashion outlet. Unless you identify some opportunity in this audience.

Have a goal for your action 

Before submitting any press kit, it is important that you have a defined objective. After all, sending by sending does not offer any kind of profit for your company, on the contrary, you will have a loss of time and loss.

If your company is on this path, it is important that you stop and rethink the strategy being made in your organization. 

In addition, even if it is not a launch and special date for your company, you can find opportunities on some commemorative dates. 

After all, these opportunities are excellent for boosting your business and attracting the attention of your target audience.

Be creative

We know that the press kit must be done in a strategic and, above all, creative way. After all, digital influencers receive a large amount of incomings every day. So, always reflect, what makes your brand different from others?

Consumers today have been more and more strict than ever before. After all, the amount on offer nowadays is much greater, making it difficult to stand out in this environment.

Gifts that don't make sense with your brand are certainly not going to get that much attention. So, make your gift creative and interesting for the recipient.

One way to be creative is also through the release. Many companies leave the letter in a more creative way, with riddles and more.

How much to charge to make a press kit?

The media can charge a very high price for the dissemination of a press kit and currently, you won't see as many results. After all, the public is much more centralized on social networks and the internet.

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In this way, send a kit for influencers can be much more beneficial. These charge much cheaper and consequently offer a much higher result than expected. Because the audience you seek to reach is certainly on the internet.

How to make a digital press kit?

Press-kit
Source: Image/Reproduction: Canva

The main objective of press kit digital, is to facilitate the creation of news, from relevant information. So, report important, relevant data that is rich for journalists and media outlets. For best results, it is important that you:

Make relevant content

Make sure your content is complete with information such as:

  • Overview of your product or company, the person receiving your material must know your company. For this, it is important that you clearly inform what your company does, what products it offers and much more;
  • Press releases;
  • Multimedia files such as photos, videos and infographics;
  • Links that you want to be present in the report;
  • Contact information such as phone, email and social media.

Be careful with the look and be creative

We know that journalists and the media receive daily requests and kits for publicity. 

So, you need to stand out, for that, be creative, make a material in power point and canva. Also, have a good presentation.

Offer strategic material

The material must be newsworthy. Format your content so that it is clear to the journalist and person viewing the material. Therefore, formatting and distributing your press kit digital is the key for you to be able to promote your company and consequently boost your results.

Hire our press office!

When hiring a press office, your business gains credibility, having greater visibility in the market, thus building authority and much more. In this way, do not waste time and have your company well positioned in the market in which it operates. So, what are you waiting for to get ahead of your competitors and have great occupation in the market?

Talk to an expert
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